[coldtea]

>Do you understand how marketing works?

Yes, in the exact inverse way I'd want a non-profit like Mozilla to work.

By the way, do you understand how marketing works? Mozilla is not a lifestyle or luxury brand, and nobody cares about those things in browsers.

Firefox got a huge market share back in early 2000-2010 because it had a good product -- not because of branding. Heck, it wasn't even an official Mozilla branded effort at the start, just a project by some community members.

[melling]

No one said they were a lifestyle brand. I simply through out a couple of examples. The point is marketing does work.

http://www.brandingstrategyinsider.com/2015/01/18-different-...