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One factor that I didn't see mentioned in this post or the author's previous post is the strength and influence of the union. I lived with an actress who had moderate enough success to do acting full time, have an agent, and be in the Screen Actors Guild. I was amazed at how much money she could pull in for just having a split-second role in a nationally broadcast ad, when it seems likely a company could finds hundreds of attractive, willing people to show up in an ad for a few hundred bucks. My impression from her was that doing non-union work as SAG member could easily kill your career, considering how most studios do not work with non union folks, as SAG would push back hard on them. That said, the film industry is very much built on sentiment and brand. I'm a fan of movies from all eras, so I don't understand why people are so thrilled to pay money to see a new movie when there are so many great movies in the past few decades, nevermind the past year. But people today really want to see Jennifer Lawrence's new work, no matter how many other equally great actresses have had great roles in years past. Same deal with franchises, in movies and in games. A fan-remake could remove Nintendo characters and assets and still have the exact same game mechanics and quality, but very few people would give a shit. We want to see the characters and worlds we grew up with and loved, regardless of whether the actual vehicle (movie, game, etc) isn't particularly noteworthy. Edit: Contrast film with other industries that have been disrupted. I like Seymour Hersh, but I don't care if a great investigative reporting scoop comes from him or from a blogger, I just care about its veracity and impact. Same with software; John Resig seems like a great human being but that's not the main reason for jquery's dominance. Meanwhile, if Star Wars Force Awakens refused Harrison Ford's demands and put someone else in as Han Solo, people would not be so accepting. Note: I'm not saying the union is bad. It's probably more useful to see the strength of the union as a reflection of the inherent strength and value that actors wield in moviemaking. |
"Since 1990 the earnings of the top leading actors have increased exponentially while the salaries of nearly all other actors have been systematically driven down. In many cases, the earnings of established character actors have been rolled back by 60-70 percent. This occurs, in large part, because the working professional (as opposed to the star) is at a disadvantage when negotiating in the new corporatized production environment. We do not possess a unique, marketable (and often media exploited) brand, and consequently lack the power to make or break the existence or profitability of a film. Consequently, respected, veteran actors with numerous credits and hard-earned “quotes” now routinely receive “take-it-or-leave it” offers, often at “scale”—a beginners wage."