[saluki]

I would expect speech therapists to want to pay for the app, speech therapy apps and apps for doctors in the states are usually pretty pricey.

I wouldn't expect any medical office to balk at $9/mo . . . if anything you should raise the price, that seems too inexpensive. I'd do three plans $49, $99 and $199 depending on features/levels you can offer or maybe per doctor/staff/patient depending on your app.

Do you have Hipaa style privacy laws regarding electronic medical records in Brazil? That usually commands a premium here so same app for non-medical $99/mo for medical $199/mo.

https://www.appointmentreminder.org/pricing

I think you're pricing too low, if it provides value speech therapists are going to expect to pay for it.

Good luck, let us know how it goes.

[diegogcouto]

Now I'm not sure whether I'm being too pessimistic or just if we're really very poor in here. hahaha

Actually, doctors usually make a lot of money (at least US$70k/year) here in Brazil if compared to other careers but, unfortunately, it doesn't seems to be the same for speech therapists (most of them won't make more than US$15k/year).

I really like your price anchoring and completely agree with you but, at the same time, I'm also afraid to scare my audience. hahahah

As soon as I have any results about this thing, I'm gonna blog about it and share here!

Thank you very, very much for you help and attention, saluki!

[saluki]

y, if they are at a lower salary you would have to keep the price lower . . . maybe try an introductory price for those already interested at $9/mo and increase that to $19/mo after 30 days . . . and see if signups keep coming in. Or maybe you're on the mark and charge $9/speech therapist, not sure if they typically work one on one with a group of patients or if they work for a clinic where you'd have 10 therapists under one main speech therapist. maybe do individual plans at $9 and then office plans for up to 15 at $99 or up to 25 at $199/mo contact us for larger plans.