This is definitely not a thorough (or deeply useful) investigation of the topic.
As I read it, there are three types of transfer identified here and two modifiers.
- Word of mouth
- Demonstration (intentional or not)
- Network effects (N.B. this is a problem as well as an opportunity)
And the modifiers:
- User incentives (cash-for-shares)
- Central sharers (e.g. Let's Plays, celebrities on Instagram)
That seems like a better framework than the one provided. We can see that Pokemon Go was demonstration and word-of-mouth with central sharers, Uber was demonstration and word-of-mouth with incentives, and Instagram was network effects with central sharers.
Building this up into a proper model with more elements would be interesting. Additives like "controversy" and "media appeal" would probably be key to identify.
I like the way you broke down things. People at a16Z have some sort of a network effect playbook for different types of Network Effects. I was listening about this in one of their podcasts.
As I read it, there are three types of transfer identified here and two modifiers.
- Word of mouth
- Demonstration (intentional or not)
- Network effects (N.B. this is a problem as well as an opportunity)
And the modifiers:
- User incentives (cash-for-shares)
- Central sharers (e.g. Let's Plays, celebrities on Instagram)
That seems like a better framework than the one provided. We can see that Pokemon Go was demonstration and word-of-mouth with central sharers, Uber was demonstration and word-of-mouth with incentives, and Instagram was network effects with central sharers.
Building this up into a proper model with more elements would be interesting. Additives like "controversy" and "media appeal" would probably be key to identify.