| This is definitely not a thorough (or deeply useful) investigation of the topic. As I read it, there are three types of transfer identified here and two modifiers. - Word of mouth - Demonstration (intentional or not) - Network effects (N.B. this is a problem as well as an opportunity) And the modifiers: - User incentives (cash-for-shares) - Central sharers (e.g. Let's Plays, celebrities on Instagram) That seems like a better framework than the one provided. We can see that Pokemon Go was demonstration and word-of-mouth with central sharers, Uber was demonstration and word-of-mouth with incentives, and Instagram was network effects with central sharers. Building this up into a proper model with more elements would be interesting. Additives like "controversy" and "media appeal" would probably be key to identify. |