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by ceejayoz
3565 days ago
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None of those situations are very comparable. TV is paid on viewership numbers. Newspapers are paid on circulation. Gliding past ads on a site is factored into the CPM values. Books in a library are paid for and covered by the first-sale doctrine. |
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You don't think people who change channels to avoid ads/who use DVRs is factored into the price per viewer for TV ads?
Your individual impact might be harder to track than with ad-blockers, but on the aggregate you are driving down the price per viewer by switching on channels during ads, using DVR, etc.
(Imagine a world where 100% of people used a DVR and skipped ads. Obviously the price of TV ads would plummet. By using a DVR you are contributing to making our world, that world).