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by greenshackle
3570 days ago
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They are completely comparable. You don't think people who change channels to avoid ads/who use DVRs is factored into the price per viewer for TV ads? Your individual impact might be harder to track than with ad-blockers, but on the aggregate you are driving down the price per viewer by switching on channels during ads, using DVR, etc. (Imagine a world where 100% of people used a DVR and skipped ads. Obviously the price of TV ads would plummet. By using a DVR you are contributing to making our world, that world). |
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