[1_2__3]

Er, this is basically just a puff piece for a startup. Why are people reading it like it indicates the world is moving in a particular direction? There's no more reason this idea is going to succeed than any other. In fact it seems kind of doomed to fail.

[throwanem]

Because it's fucking creepy, that's why. Excuse my language, but I find no less profane adjective to suffice.

And 'puff piece' doesn't seem to me to suffice, either. This isn't TechCrunch or PR Newswire; this is the Washington Post. And the article's pretty laudatory, too, with privacy concerns dismissed out of hand - politely, to be sure, but dismissed out of hand nonetheless. Granted, it's still something of a stretch to say 'this is the way the world is going'. But it's a lot less so than it might be, and that's creepy in itself.

[flukus]

Are you kidding? This is the wet dream of upper management everywhere.