[throwanem]

Because it's fucking creepy, that's why. Excuse my language, but I find no less profane adjective to suffice.

And 'puff piece' doesn't seem to me to suffice, either. This isn't TechCrunch or PR Newswire; this is the Washington Post. And the article's pretty laudatory, too, with privacy concerns dismissed out of hand - politely, to be sure, but dismissed out of hand nonetheless. Granted, it's still something of a stretch to say 'this is the way the world is going'. But it's a lot less so than it might be, and that's creepy in itself.