When discretionary spending is limited, multipurpose devices are easier to justify. This is why the number of readers on tablets and phones is growing at much faster pace, despite a poorer reading experience: people buy those devices for multiple purposes, including reading books.
Amazon should try giving away paperwhites for free.
"Amazon should try giving away paperwhites for free."
It would make sense in a lot of cases. Personally, I buy many times more books than I did before I got a Kindle but, I guess, they have calculated that this won't be the case for the majority?
The problem is that it's hard for them to compel people to keep buying content - unlike the way mobile operators give phones away in exchange for a binding, fixed term contract?
Amazon should try giving away paperwhites for free.