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by toyg
3572 days ago
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When discretionary spending is limited, multipurpose devices are easier to justify. This is why the number of readers on tablets and phones is growing at much faster pace, despite a poorer reading experience: people buy those devices for multiple purposes, including reading books. Amazon should try giving away paperwhites for free. |
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It would make sense in a lot of cases. Personally, I buy many times more books than I did before I got a Kindle but, I guess, they have calculated that this won't be the case for the majority?
The problem is that it's hard for them to compel people to keep buying content - unlike the way mobile operators give phones away in exchange for a binding, fixed term contract?