[awjr]

Standard procedure I try and do on most sites if I can wait a week or two. 1) Add items to basket 2) Checkout until they have at least my email saved. 3) Wait up to a week. 4) Purchase applying discount code that was emailed to me usually with a "Hey you didn't finalise your purchase".

I was working for a sex toy company in the UK and remember one of the developers running a mail shot process with a bug that accidentally resent the "abandoned baskets" email for all abandoned baskets for the last 4 years or so with a 20% off voucher. Busiest unexpected sales spike in the history of the company :)

[elorant]

Sounds like a SaaS waiting to happen.

[teej]

Search "abandoned cart promotion" and you'll find plenty of them.

[meira]

If we were back in 2012. Today is more like a day for a SaaS company like that to close.

[doug1001]

fascinating--i would have bet that sex toys have a fairly high price inelasticity (> 20% anyway) and are purchased impulsively.

[awjr]

The company, Lovehoney, have a 1 year return policy, no questions asked. So people are encouraged to find the one toy that "fits" them perfectly. They do get high return rates but they get very loyal customers.

Pretty awesome company tbh.