[doug1001]

fascinating--i would have bet that sex toys have a fairly high price inelasticity (> 20% anyway) and are purchased impulsively.

[awjr]

The company, Lovehoney, have a 1 year return policy, no questions asked. So people are encouraged to find the one toy that "fits" them perfectly. They do get high return rates but they get very loyal customers.

Pretty awesome company tbh.