[boogdan]

Oh my god the website looks awful. I usually don't say bad things about other people's work but in this case I can't ignore it. I mean if this is for real then the "team" behind it probably are in the same boat as their target: average unskilled blogger. My opinion is to shut it down and make it look decent if you really want to make a profit with it.

[gus_massa]

I think it's not malice or trying to disguise their relation. The last line says "Visit us:". It looks like standard PR speak, like the usual third person biographies in the side of most of the blogs. (I once read that the third person conjugation is more friendlier to journalist that can just copy and paste it to a news article.)

Anyway, I think that for HN a first person conjugation would be more welcome. Also, waiting to have some content generated by friends and family helps to showcase the site.