[ben_jones]

I imagine this comes from the various trial offerings they've had for new customers, including student discounts and family discounts. I myself have gone through ~3 accounts taking advantage of this over the years and I imagine their metrics show a high account churn such that it is not an unreasonable conclusion to view accounts as disposable.

IMO it's certainly better then facebook's undisposable position where you are never deleting your account and every service that uses facebook serves as a mechanism for creating, reactivating, or connecting, with that one account. As a subscription service Spotify should probably make it easier to switch between subscription tiers, but I'm happy enough with the company to at least defend them a little bit :-P.

[k-mcgrady]

As a user Facebook's approach seems much better. I can't remember specifically what it was but I recently wanted to make a change to my Spotify account (which I've had since it first launched in the UK in 2009). Support told me the only option was to create a new account. This would have meant losing all of the songs I'd saved over the years, all playlists I'd created, and all playlists I was following. I'd also have to make all of the necessary friend connections again to access playlists I was collaborating on. The worst part is that the 'profile' Spotify has built that makes it's recommendations decent for me would be lost so Discover Weekly and recommendations would suck until it had built a new profile. That's a horrible experience for the user.