[k-mcgrady]

As a user Facebook's approach seems much better. I can't remember specifically what it was but I recently wanted to make a change to my Spotify account (which I've had since it first launched in the UK in 2009). Support told me the only option was to create a new account. This would have meant losing all of the songs I'd saved over the years, all playlists I'd created, and all playlists I was following. I'd also have to make all of the necessary friend connections again to access playlists I was collaborating on. The worst part is that the 'profile' Spotify has built that makes it's recommendations decent for me would be lost so Discover Weekly and recommendations would suck until it had built a new profile. That's a horrible experience for the user.