[anonjon]

I think that the idea that Amazon is selling hardware is missing the point entirely. A lot of the time companies lose money selling hardware (ex. the price to produce a PC is more than the selling price... they make up for it by being paid to put 'trial' software on the windows install).

So, in parallel, amazon doesn't really give a crap about whether they sell a ton of kindles. What they care about is that the amazon kindle store makes a crap-ton of money. If everyone goes out and buys an ipad, and "kindle on ipad" is a killer app for ipad, amazon ends up making way more money than they would trying to match their own hardware against Apple's.

I'm an avid reader and I got the DX when it came out (it is freaking sweet). I'd probably be too distracted/eye-strained reading on a tablet PC for the number of hours that I do. (I realize that I am an outlier, however).

My one complaint is that there are actually a lot of books that I cannot get for the kindle, and it is hard to take notes in the margin so I end up reading certain books on dead trees. (Maybe the ipad touch screen will make it easier to do margin notes?)

[sliverstorm]

Amazon looses if backlit screens beat the kindle and other e-ink screens. People don't read voluminous quantities on a backlit screen; it's hard on the eyes. Amazon will sell more books if the main platform has an e-ink screen, because people will read less if they are using a backlit screen- imho. (this is if we hold the user base constant across devices)

It's true, it's not a total loss if the iPad dominates yet the kindle app is popular, but it's not the ideal scenario.

[potatolicious]

Isn't this the same philosophy people had about the video games industry for a long time?

It's proven that "hardcore" gamers buy a lot more games than casual gamers, and that they are far easier to sell related merchandise and subscription to.

Yet, the success of the Wii has proven that the sheer size of the casual demographic more than makes up for the fact that they buy fewer of your products.

There will always be the hardcore, voracious readers, but I'm not convinced that it's not worthwhile to go after the casual readers who might only read 2-3 books in a whole year.

[sliverstorm]

First, I am aware of that and was not discussing that part- the holding user base equal bit

Second, I suspect even the casual readers would read less.

[anonjon]

I'm not sure about that.

People who get the kindle are more likely to read a lot, whereas people who get the ipad (as opposed to the kindle) are more likely to read fairly casually. (You get the ipad because you want the internet and all of the games/apps).

I'm not really sure that it holds that people will read less on their backlit device than on a normal kindle. I'm a software developer and I spend all day staring at a computer screen (8+ hours). I take periodic breaks, and yes, it is bad on my eyes, but the back-lighting of the screen isn't enough to stop me from doing it (I only really notice at my yearly optometrist appointment).

If the iPad app allowed you to pick some mellower colors for the text/background, that would probably go a long way towards making the device usable. Black on Grey (or dkgreen on black!) is a lot easier to look at prolonged than black on white, for example.

[zacclark]

For me, the more obvious benefit to reading on my Kindle isn't lack of eye strain (I stare at monitors all day too), but lack of glare. Even with full backlight, using my laptop outside on a sunny day ranges from being uncomfortable to completely unusable. With the e-ink screen, that's barely an issue.