[potatolicious]

Isn't this the same philosophy people had about the video games industry for a long time?

It's proven that "hardcore" gamers buy a lot more games than casual gamers, and that they are far easier to sell related merchandise and subscription to.

Yet, the success of the Wii has proven that the sheer size of the casual demographic more than makes up for the fact that they buy fewer of your products.

There will always be the hardcore, voracious readers, but I'm not convinced that it's not worthwhile to go after the casual readers who might only read 2-3 books in a whole year.

[sliverstorm]

First, I am aware of that and was not discussing that part- the holding user base equal bit

Second, I suspect even the casual readers would read less.