[microDude]

Yes, this is a common problem to all industries. Formats can be figured out or obtained from the OEM, then a gateway is created to transform into a digestible format (my guess some XML schema). In the article, the author states his company [1], where in the tech section he describes this very scenario.

[1]https://www.farmobile.com

[MisterBastahrd]

I've dealt with something similar, working for a small publisher in niche markets. We've got dozens of customers, some on third party platforms, and others with their own proprietary data formats. I built a platform to convert their data to our own format. Usually that part is easy. Mapping their categorization to our own is the time-consuming part.