[jefarmstrong]

So the article says that #0044CC is the $80 million color. But if you check bing.com they're using #0033CC. So what's up? Maybe it's a trick to get everyone to switch to the obviously inferior #0044CC color while bing laughs all the way to the bank with the real killer color!!

Bing - #0033CC Google - #2200CC DuckDuckGo - #3068DD Facebook - #3B5998 (what where THEY thinking? ;-)

[teamonkey]

The point isn't that there's a magic colour, it's that they A/B split tested the new colour against the old one and saw an increase in the number of people clicking. It doesn't mean the process stops right there.

[jefarmstrong]

Yes, I was being sarcastic. :-)

[teamonkey]

I know, but I was being pedantic :)

[OmarIsmail]

and I'm being tautalogical :)