[teamonkey]

The point isn't that there's a magic colour, it's that they A/B split tested the new colour against the old one and saw an increase in the number of people clicking. It doesn't mean the process stops right there.

[jefarmstrong]

Yes, I was being sarcastic. :-)

[teamonkey]

I know, but I was being pedantic :)

[OmarIsmail]

and I'm being tautalogical :)