[shostack]

Agreed with most of your points. I commented elsewhere in here, but a lot of their options here seem somewhat hinged on implementing better tracking (which , which seems to go against their brand promise of anonymity.

How do you see their recent policy updates[1] in this context?

[1] http://marketingland.com/snapchat-changed-terms-service-priv...

[faizanbhat]

The only thing that stands out in that piece is that they're collecting advertising device IDs. Those IDs are anonymous and resettable. Snapchat doesn't need them internally since they have a more persistent identifier, i.e. snapchat user ID.

It might be that they want to pass this ID into programmatic platforms. Some systems treat them as pseudo-cookies for frequency capping, measurement, and basic targeting.