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by faizanbhat
3651 days ago
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The only thing that stands out in that piece is that they're collecting advertising device IDs. Those IDs are anonymous and resettable. Snapchat doesn't need them internally since they have a more persistent identifier, i.e. snapchat user ID. It might be that they want to pass this ID into programmatic platforms. Some systems treat them as pseudo-cookies for frequency capping, measurement, and basic targeting. |
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