[ramtatatam]

If your product is creating new market then consider how long will it take to close a deal. If you plan to have a MVP in 6 to 12 months and closing the sale can take up to 6 months (in our industry it can take that much) then you need ~18 months (you can start selling your idea, pitching, seeing your potential customers - in such case this time can go down). Also your money pot should pay somebody to do sales, marketing and operations for you (unless of course you do it yourself).

[trynabootstrap]

You bring up a good point -- our customers will definitely take a significant time to make a sale. Ideally we will raise enough money to wait out the long sales cycle and use that time to make our product more attractive.

We definitely need a strong sales lead, but we hope to pay for that role through outside investment.

If our estimate (20 months of runway in the bank) is correct, then we should have enough time to raise capital after 12 months of MVP-building.