[roymurdock]

Ads will never disappear entirely, because at a basic level, they are really just packets of information. Some are more obnoxious, targeted, and/or dangerous than others, but seeing as how the internet was created to facilitate the distribution and dissemination of information, selfish ads will always find a way to latch into and ride along on more useful and/or altruistic information.

I'd rather live in a world where billboards/TV commercials serve as clearly delineated frames for ads to exist in, rather than the world we are moving towards, where essays and "news" articles hide behind a facade of objectivity while subtly promoting some sponsor's content.

But submarines/native content is the logical end of all freely-published syndicated content on the web, given the arms race between ad blockers and ad networks. What could be more user-friendly than an ad disguised as an article?

Time to start paying for good content - the free ride for us common consumers is over.

[JoshTriplett]

> What could be more user-friendly than an ad disguised as an article?

An actual article. It's not an "ad" or "submarine content" if it's a legitimate product review or similar.

[mancerayder]

But submarines/native content is the logical end of all freely-published syndicated content on the web, given the arms race between ad blockers and ad networks. What could be more user-friendly than an ad disguised as an article?

So user-friendly, that the mistrust of the Internet is probably higher than ever [1]. Sometimes it's legitimately hard to tell what is real, and what is an ad, whether it's some website about some health concern (my favorite BS ones), some tech review site, or god knows what else. And as a discerning, analytical reader with a scientific mindset, I've trained myself to do my own research via studies and reputable sources (health) or even message forums (tech).

The user-friendliness of the ad industry presently is somewhat terrifying to me, if I'm honest.

1 - I can't back that up. :-) But why would I bother, when I can just state it, like one of those 'Top 3 Tablets [whose manufacturers that paid us ]' or 'Glowing Review of New Macbook [ with softball criticisms] '?

[mancerayder]

I guess the irony/humor was lost in my post.

My non-ironic point: there's tremendous mistrust now on the Net, as information seems more dubious than ever - from the curating of news (recent story with Facebook) to the paid reviews (Amazon finally cracking down on, but which are still quite ubiquitous), to ads that look like articles. If there's a reason I come to this site, it's because I feel like I have a more direct line to the truth, and it's 'curated' by discerning readers and comments. (Some of whom, ahem, are a little aggressive in their downvotes).

Now, how is that not a souring of the good faith of the reader, when the ad industry pursues insidious/sinuous/backhanded tactics, all because the reader doesn't want to see, hear or read something that the ad industry wants them to see, hear or read.