[mancerayder]

I guess the irony/humor was lost in my post.

My non-ironic point: there's tremendous mistrust now on the Net, as information seems more dubious than ever - from the curating of news (recent story with Facebook) to the paid reviews (Amazon finally cracking down on, but which are still quite ubiquitous), to ads that look like articles. If there's a reason I come to this site, it's because I feel like I have a more direct line to the truth, and it's 'curated' by discerning readers and comments. (Some of whom, ahem, are a little aggressive in their downvotes).

Now, how is that not a souring of the good faith of the reader, when the ad industry pursues insidious/sinuous/backhanded tactics, all because the reader doesn't want to see, hear or read something that the ad industry wants them to see, hear or read.