[semi-extrinsic]

> Is it a strange indicator that this feels more like lockin to me, than loyalty?

My hunch would be that your subconcious is telling you loyalty towards a huge faceless corporation feels weird. If it was a local store with people you could connect your positive experience to, my guess is you'd have no issue calling it loyalty, even if that store was part of an equally big corporation.

[fizzbatter]

That may be an accurate hunch. I feel loyalty towards Costco, because i hear good things about their employees and know multiple people who want to work there.

With that said, it's hard to say if that's because i hear good things, or because it's a physical store with people i see.

Compare that to Amazon, and i rarely hear good things about their staff treatment. Despite having a good experience with Amazon. .. to be clear, i just don't hear good things.. not implying that i hear lots of bad.