[fizzbatter]

That may be an accurate hunch. I feel loyalty towards Costco, because i hear good things about their employees and know multiple people who want to work there.

With that said, it's hard to say if that's because i hear good things, or because it's a physical store with people i see.

Compare that to Amazon, and i rarely hear good things about their staff treatment. Despite having a good experience with Amazon. .. to be clear, i just don't hear good things.. not implying that i hear lots of bad.