[mrtsepelev]

And what do you mean by "market it a little differently". We played with positioning/wording for a few months and while it affects our registration numbers, it did not help to activate users.

Maybe we did it all wrong - we tried to build a slick product, collect leads, carefully onboard them, nurture with content, optimize our funnels and so on. Perhaps we should just concentrate on collecting phone numbers and selling directly, but this is the thing that we tried to avoid all the time.

[tmaly]

By "market it a little differently", could you pick a few specific markets. Say for a landscape design company, maybe visitor A to their site is interested in someone to cut their lawn on a regular basis. Visitor B is interested in someone to maintain the flowers and mulch of the gardens in their yard. Visitor C is interested in a new patio. These are entirely different pieces of content, but they are highly specific to one industry.

You landing page approaches it more generally and does not target a specific industry. You need multiple landing pages to give specific examples like this for a set of industries you would like to target.

[rabidonrails]

I think it would be pretty cool if you used it whenever someone visited your site. For example, if I came to your homepage and then you showed me the other versions that _I could have seen_ and explained why you showed me this one that might prove that using your product works.