[tmaly]

By "market it a little differently", could you pick a few specific markets. Say for a landscape design company, maybe visitor A to their site is interested in someone to cut their lawn on a regular basis. Visitor B is interested in someone to maintain the flowers and mulch of the gardens in their yard. Visitor C is interested in a new patio. These are entirely different pieces of content, but they are highly specific to one industry.

You landing page approaches it more generally and does not target a specific industry. You need multiple landing pages to give specific examples like this for a set of industries you would like to target.

[rabidonrails]

I think it would be pretty cool if you used it whenever someone visited your site. For example, if I came to your homepage and then you showed me the other versions that _I could have seen_ and explained why you showed me this one that might prove that using your product works.