[pacala]

Of course you have to send Google search queries. Of course it would be a whole lot more elegant on their part to have a simple SLA: "We use the search queries for the express purpose of answering your queries. We do not hold on your personal information for more than XX minutes, neither in personalized nor in aggregated form." It's not that hard, a 30 people organization can pull it off, https://duckduckgo.com/about.

Even better if there were a law that would require internet service providers to provide such a guarantee for people that want it. Make the tradeoff between a few bits of privacy and the benefits realistic, not "either you surrender your privacy, or live as an Amish".

[edanm]

But most people don't want such a feature, and prefer that Google store the history. And there is already a great mechanism for providing different options, as you yourself use: the market. There are different products, one of which people who want this feature can use instead of Google. Why would we need to bring the government into this?

[vthallam]

And in this case, what do you think would be the motivation of companies like Google who uses data to monetize for any innovation and provide better service? Companies have to sustain and the only way to be sustainable at that scale as Google is to monetize using the data. You can always go incognito.

[coldtea]

>And in this case, what do you think would be the motivation of companies like Google who uses data to monetize for any innovation and provide better service? Companies have to sustain and the only way to be sustainable at that scale as Google is to monetize using the data.

How about we don't allow companies to monetize any other way than directly? E.g. by having paying customers for their services?

Killing all ad-supported BS will make the internet so much better.

[yomism]

For rich people at least...

[coldtea]

Poor people are the one's who suffer the most from advertising.

First, it's calculated that a hefty sum of most product purchases is there to cover its advertising campaigns.

If you're rich of course those are peanuts -- what's 10% or 20% more on your groceries and other such purchases? Instead of, say, $40,000 you'll spend $45,000 but no big deal, since you make $1,000,000 per year anyway. But for a poor person, $500 vs $600 is a much bigger deal.

Second, most people (even if they think otherwise) would buy less stuff, and less pricey stuff, if it weren't for advertising. That's what sells a $2 dollar bottle of water that's basically glorified tap water over a 50 cents one, or even regular tap water. Without ads, it's mostly buying what you need, and based on utility, not rushed purchases because some ad hit some subconscious emotional strings.

Let's put it this way: if you're worth $N dollars to Google, those are $N dollars (and more) that Google ads will get you to spend. Advertisers (and companies getting advertised) are not doing it to lose money.