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Poor people are the one's who suffer the most from advertising. First, it's calculated that a hefty sum of most product purchases is there to cover its advertising campaigns. If you're rich of course those are peanuts -- what's 10% or 20% more on your groceries and other such purchases? Instead of, say, $40,000 you'll spend $45,000 but no big deal, since you make $1,000,000 per year anyway. But for a poor person, $500 vs $600 is a much bigger deal. Second, most people (even if they think otherwise) would buy less stuff, and less pricey stuff, if it weren't for advertising. That's what sells a $2 dollar bottle of water that's basically glorified tap water over a 50 cents one, or even regular tap water. Without ads, it's mostly buying what you need, and based on utility, not rushed purchases because some ad hit some subconscious emotional strings. Let's put it this way: if you're worth $N dollars to Google, those are $N dollars (and more) that Google ads will get you to spend. Advertisers (and companies getting advertised) are not doing it to lose money. |