[nickysielicki]

What does the iPhone of 2021 look like?

I get the feeling from today's announcements that Google sees the 2021 version of Google Now as the selling point for their 2021 Nexus line.

I don't think Apple is preparing to compete on that.

[Razengan]

Apple's strength is in consumer (and to a lesser extent, developer) ecosystems; the cozy comfortable bubble you get when you're surrounded by everything Apple. Getting access to your stuff across multiple devices is virtually effortless and continually seamless, with almost no configuration required.

Whether that's good or not may be arguable, but it's certainly a selling point for many and I don't see Google or any other company's offerings approaching the same experience, and I suspect that's by design; they have to be more open and support all devices but that kinda dilutes everything. Apple will only get stronger in that aspect IMO.

[habitue]

I would say they're already not competing on the assistant side. Siri is considerably worse than Google Now, even though it came out first