[Razengan]

Apple's strength is in consumer (and to a lesser extent, developer) ecosystems; the cozy comfortable bubble you get when you're surrounded by everything Apple. Getting access to your stuff across multiple devices is virtually effortless and continually seamless, with almost no configuration required.

Whether that's good or not may be arguable, but it's certainly a selling point for many and I don't see Google or any other company's offerings approaching the same experience, and I suspect that's by design; they have to be more open and support all devices but that kinda dilutes everything. Apple will only get stronger in that aspect IMO.