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It's because it's not just comprised of tech people, who are excited about its theoretical underpinnings, but also by business savvy people, who know that it will hardly fly for numerous reasons (and if a similar technology ever catches up, it will have so many government imposed regulations as to be totally different), plus old jaded tech persons who know a marginal at best tech and/or snake oil when they see it. Aside for people excited by the tech (and its potential applications to other fields), the core of bitcoin believes are either get-rich-quick types who buy into the pyramid scheme, tin-foil crackpots (similar to gold hoarders), and stick-it-to-the-man true believers (with a freeman-of-the-land [1] mentality) naive enough to believe it can trump regulation and disrupt "the system". [1] https://en.wikipedia.org/wiki/Freemen_on_the_land |
My home country Tunisia for example has very strict currency controls in place, which means that it is impossible to purchase any goods from outside the country or even transfer money overseas.
The government now provides rechargeable card with a 1000 TND (~500 USD) limit that can be used for online purchases. However, these are only issued to software developers and entrepreneurs to allow them to subscribe to online services, such as hosting, domain names, etc.
Bitcoin provides a quick and easy way to circumvent that: convert your TND to BTC, and use that to purchase online goods or to transfer money outside the country.
I'm actually thinking of setting up a MVP to test out this idea, but I'm struggling to come up with a solution that is completely transparent for the end-user. In other words, I don't want the user to have to understand Bitcoin or buy/sell it manually. I'd prefer instead for the system to use BTC under the hood.
Another example I read about recently is Argentina. People are using Bitcoin there for daily transactions and for their savings due to high fluctuations in the local currency.