95% is absolutely not accurate. Amzn's latest annual report (put out April 6th 2016) states ”close to 50% of units sold on Amazon are sold by third-party sellers."
As mentioned, Amazon tends to list the top 10 products in most categories, so naturally they'll get a lot of units sold, but the overwhelming majority of all products listed on Amazon.com are 3rd party sellers.
As mentioned, Amazon tends to list the top 10 products in most categories, so naturally they'll get a lot of units sold, but the overwhelming majority of all products listed on Amazon.com are 3rd party sellers.
You can look for yourself, it's fairly obvious.