[Alupis]

50% of units sold, not 50% of products listed.

As mentioned, Amazon tends to list the top 10 products in most categories, so naturally they'll get a lot of units sold, but the overwhelming majority of all products listed on Amazon.com are 3rd party sellers.

You can look for yourself, it's fairly obvious.

[NeutronBoy]

You literally say 'items sold' in your post above

> Nearly everything sold on Amazon these days is 3rd parties. I'd wager somewhere in the 95%+ range

[Alupis]

I was a little liberal in my wording, the intention was items listed for sale. "What's being sold on Amazon", "Are those sold on Amazon"... etc...

And again... don't take my word for it... go take a gander yourself. It's very obvious once you look at a few products...