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by bduerst 3724 days ago
According to Alexa, Buzzfeed has been dropping in daily pageviews and global ranking [1]. That's synonymous with people getting, bored, right?

http://www.alexa.com/siteinfo/buzzfeed.com
2 comments
CameronBanga 3724 days ago
Or everyone else is just stealing the playbook, and consumers really don't care where the content comes from.

Readers of clickbait presumably get to such pages from social shares aimed to grab a click, and probably have no loyalty to the site producing the clickbait.

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Reedx 3724 days ago
> probably have no loyalty to the site producing the clickbait

I think that's spot on. There's more competition in clickbait and the strategy ultimately doesn't result in any sort of loyalty. They are there for the headline, quickly consume what little content there is and close the tab.

It's a process of finding a new "weird trick" and then overuse it until people get sick of seeing it. Then find a new hook and repeat the process ad infinitum.

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djloche 3724 days ago
Based on the original article, their strategy has become sponsored content across 30+ platforms. Their site is only 1 part of this.
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