[Reedx]

> probably have no loyalty to the site producing the clickbait

I think that's spot on. There's more competition in clickbait and the strategy ultimately doesn't result in any sort of loyalty. They are there for the headline, quickly consume what little content there is and close the tab.

It's a process of finding a new "weird trick" and then overuse it until people get sick of seeing it. Then find a new hook and repeat the process ad infinitum.