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by JayNeely
3724 days ago
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With Amazon's Subscribe & Save option available for a lot of the major brands' anti-dandruff shampoos, I think your idea really banks on being able to create a better (and better-known) brand than them. How will you out-compete Head & Shoulders, Dove, Selson Blue, etc. purely in terms of reach? |
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- We will make sample shampoo available for subsidized cost. So customer will be able to try it before getting into subscription.
- We will promote shampoo in general clinics, hair clinics, skin clinics, hair salons.
- We will do door to door promotion.
- We will offer shampoo to Stylebee beauty and wellness professionals. So they can promote product to their customers.
- We will also focus on African American women as most of them spend lots of time and money styling their hair as they want style that last. Our Love & Care shampoo offers the exact benefit of long-lasting relief from dandruff, including flaking, itching and dryness -its active ingredient adheres to the scalp's proteins, so it keeps working in-between washings.
- Social media promotions to get new customers.
- Uber like friends referral program with discounts.