[yikyak1]

Purely in terms of reach or acquiring customer, we will do following to promote Love & Care Shampoo:

- We will make sample shampoo available for subsidized cost. So customer will be able to try it before getting into subscription.

- We will promote shampoo in general clinics, hair clinics, skin clinics, hair salons.

- We will do door to door promotion.

- We will offer shampoo to Stylebee beauty and wellness professionals. So they can promote product to their customers.

- We will also focus on African American women as most of them spend lots of time and money styling their hair as they want style that last. Our Love & Care shampoo offers the exact benefit of long-lasting relief from dandruff, including flaking, itching and dryness -its active ingredient adheres to the scalp's proteins, so it keeps working in-between washings.

- Social media promotions to get new customers.

- Uber like friends referral program with discounts.