I've written this article with one simple idea in mind – give for reading to everyone asking me to explain how IntelliJ IDEA is compared to other IDEs. Just now I've also realized that I can use it to explain what we're doing at JetBrains.
Please stop pretending you're not doing this for marketing. IntelliJ is all over "social media" (who would have thought you've already submitted this on Reddit, too [1]) and is constantly pushing a campaign for its products. That's very fine by me – but don't pretend it's not advertisement.