[andrey_cheptsov]

I've written this article with one simple idea in mind – give for reading to everyone asking me to explain how IntelliJ IDEA is compared to other IDEs. Just now I've also realized that I can use it to explain what we're doing at JetBrains.

[misterS]

> with one simple idea in mind

Please stop pretending you're not doing this for marketing. IntelliJ is all over "social media" (who would have thought you've already submitted this on Reddit, too [1]) and is constantly pushing a campaign for its products. That's very fine by me – but don't pretend it's not advertisement.

[1] https://www.reddit.com/r/java/comments/48xf5h/why_intellij_i...

[thoughtsimple]

Yes that is called marketing. I'm not sure it is appropriately marked here on HN.

[farawayea]

What you're doing is charge people as much as possible by not giving the option of perpetual licensing. That's what you're doing.

[organsnyder]

Not true: https://sales.jetbrains.com/hc/en-gb/articles/207240845-What...

[matt4077]

Yes, that's what he's doing. Also: doing awesome work and hopefully getting rich with it.