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by michaelbuckbee
3769 days ago
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Mailchimp doesn't exactly do "bulk emails", they do newsletters. There are lots of things that fall in between say a weekly email to 5k people (typical newsletter email) and a password reset (typical transactional email) that people used Mandrill for and now are rightly pissed. I have a friend with a service that sends out 10k-ish customized mealplans each week to their paying customers (each email is fairly unique given where they are at in the customer cycle, preferences, tracking, etc.) It's deeply tied into the rest of their infrastructure and Mandrill worked great for them, but Mailchimp definitely does not as it's not a newsletter. Or imagine something like a system that alerts people when X band announces a concert date in Y town. Lots of people subscribe to get an email notification about that so it's 1 email to 500 people in Duluth. Not exactly a newsletter, not exactly transactional. |
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That is bulk email, fyi.
> I have a friend with a service that sends out 10k-ish customized mealplans each week to their paying customers (each email is fairly unique given where they are at in the customer cycle, preferences, tracking, etc.)
This was still a bulk email based on when I talked to Mandrill about it when I initially set it up.
> Thanks for getting in touch! It's primarily designed to support transactional emails, you can send any legal, non-spam message through Mandrill as long as it maps 1:1 with a human interaction and/or alert from an automated event.
That is a literal quote I had from the support ticket when I created my Mandrill account. Both you and the OP didn't follow what I [or the Mandrill/Mailchimp employee I talked to] interpreted the ToS as.
Similarly the OP seems to be the same usecase:
> They’re merging it into MailChimp, but updated the TOS and AUP with immediate effect in ways that essentially banned what was the service’s raison d’être: sending bulk mail programmatically.
They told you it was for transactional email. I'm not sure how you concluded that meant "bulk mail" was okay.