| > Or imagine something like a system that alerts people when X band announces a concert date in Y town. Lots of people subscribe to get an email notification about that so it's 1 email to 500 people in Duluth. Not exactly a newsletter, not exactly transactional. That is bulk email, fyi. > I have a friend with a service that sends out 10k-ish customized mealplans each week to their paying customers (each email is fairly unique given where they are at in the customer cycle, preferences, tracking, etc.) This was still a bulk email based on when I talked to Mandrill about it when I initially set it up. > Thanks for getting in touch! It's primarily designed to support transactional emails, you can send any legal, non-spam message through Mandrill as long as it maps 1:1 with a human interaction and/or alert from an automated event. That is a literal quote I had from the support ticket when I created my Mandrill account. Both you and the OP didn't follow what I [or the Mandrill/Mailchimp employee I talked to] interpreted the ToS as. Similarly the OP seems to be the same usecase: > They’re merging it into MailChimp, but updated the TOS and AUP with immediate effect in ways that essentially banned what was the service’s raison d’être: sending bulk mail programmatically. They told you it was for transactional email. I'm not sure how you concluded that meant "bulk mail" was okay. |
It's explicitly stated to be OK in their own FAQ:
https://mandrill.zendesk.com/hc/en-us/articles/206251597-Wha...
> you can send any legal, non-spam email through Mandrill, too
and on http://mandrill.com/about/
> Use Mandrill to send automated one-to-one email like password resets and welcome messages, as well as marketing emails and customized newsletters.