Hacker News new | ask | show | jobs
by minimaxir 3782 days ago
It's funny that Twitter is doing a GIF search because Twitter encodes GIFs as MP4s for bandwidth/performance reasons: http://blog.embed.ly/post/89265229166/what-twitter-isnt-tell...

I am assuming from this announcement that Giphy's Series C pitch deck was just one slide saying "we have a partnership with Twitter; give us money."

3 comments

The average user thinks "GIF" means short, embedded video. They don't know or care how it was encoded.
I mean, it kind of does now yeah? It means a short, soundless video that loops.
When will they add support for long GIFs with sound? /s

There's a weird trend of taking full HD YouTube videos, converting them to soundless, bad quality GIFs and then upload them to twitter or imgur, where they're then encoded back to video. Quite often this goes without source to the original. I assume that people doing this just want to show the important content on the respective platform rather than sending a link (although twitter and reddit embed YouTube videos). Or is there another reason?

Viewing a gif or mp4 is much more lightweight on mobile than a youtube video.
YouTube regularly transcodes all uploaded content into several different varieties of MP4 container. If you're on iOS, then all videos you watch on YouTube are MP4s.
I don't mean lightweight in a technical sense, I mean lightweight in terms of user experience. To view a gif (or gif converted to mp4, webm, whatever) I know it's silent (don't have to worry about muting my phone), I don't have to load the youtube app or the bloated youtube site. All I do at the most is tap to play.
When I'm on imgur I don't want to see stuff that requires me to turn off my music. I know the video I see there are tailored for soundless usage.
I would love to see a service that caption sounds in gifs. Not just talk, everything, you gif a video of a car starting and the caption goes 'wrrrrrrooooo'
And you need to click a blue play button to play it - not in gif spirit at all! Also it can only be saved as a video, which is likely terribly compressed from the original gif.

By the way, Tumblr had this feature for ages: even the icon is completely identical. [1]

[1] http://i.imgur.com/v59afJb.png

I dont need to press a button. 'GIFs' play automatically for me in Twitter when they are scrolled into view, and paused when scrolled outside of the main view area - which I think is a good experience.
This was also added into Telegram but it's done differently.