[Grue3]

And you need to click a blue play button to play it - not in gif spirit at all! Also it can only be saved as a video, which is likely terribly compressed from the original gif.

By the way, Tumblr had this feature for ages: even the icon is completely identical. [1]

[1] http://i.imgur.com/v59afJb.png

[binarymax]

I dont need to press a button. 'GIFs' play automatically for me in Twitter when they are scrolled into view, and paused when scrolled outside of the main view area - which I think is a good experience.

[giancarlostoro]

This was also added into Telegram but it's done differently.