[pargon]

Cue all the people who say "Fine, then I won't ever go to Wired's site again."

That's kind of the point, you know.

[nightski]

As long as the value proposition is there, it will work out for them. I can tell you, for me it is definitely not. In fact, I just feel bad about the opportunity cost (time) of reading one of their articles let alone actually paying to see one.

If I worked at WIRED I'd be very concerned with increasing the quality of content.

[bcassedy]

While there may be some benefit to avoiding free riders, that definitely is not the goal. The goal is to hopefully prevent some new installs of ad blockers with a hope that some of those existing free riders disable their ad-blockers on Wired or pay a subscription.

[jacquesm]

If that was the goal then they went about it in a piss-poor way. The problem is not the ads, the problem is the tracking.

[monkmartinez]

Let them be the case study and prove all of the "welp, won't go there again" crowd wrong. I have my doubts that that blocking blockers is a wise long term strategy.

[njharman]

No. They hope to force people to turn off their ad blockers.