[bcassedy]

While there may be some benefit to avoiding free riders, that definitely is not the goal. The goal is to hopefully prevent some new installs of ad blockers with a hope that some of those existing free riders disable their ad-blockers on Wired or pay a subscription.

[jacquesm]

If that was the goal then they went about it in a piss-poor way. The problem is not the ads, the problem is the tracking.