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by buro9 3827 days ago
Netflix has it easy on content production, all they need do is fill evening TV viewing for a younger generation, and content that can be put in front of children.

They do not have the overhead of filling 24 hours a day with new content, Netflix is all killer no filler in terms of content production.

And it turns out, that that's only a few hundred hours of TV per viewer per year, many of whom belong to those same small demographic groups that share great overlap in interest.

BTW, I'm really glad they turned down Top Gear whilst at the same time producing shows like Jessica Jones. One seems so dated and a decade ago whilst the other feels now or from the future.

3 comments

The thing about Netflix is that is isn't just USA, here in the UK we've sat and taken USA content 3 years late, in the mean time the internet and newspapers full of spoilers and memes about those shows. So what to do? Pirate them? When Netflix turned up it was amazing!!

But the biggest selling point? For us is ... reception. Yeah, in the old days TV was full of snow. Now we've gone digital TV is just glitches and pops and whistles. We go from around 180 channels to 20 every time we re-scan the TV (which is about once a month) .... most of the time the TV is unwatchable.

Everyone I know is now Netflix and/or Amazon and/or both.

Whoever gets Premier Football, Ruby, F1, Moto GP, Formula E and the olympics will win TV forever.

Who -does- have the overhead of filling 24 hours a day with new content, exactly? Because broadcast TV is what gave us 'reruns' in the first place. All -they- have to do is fill evening TV viewing (and even then only a couple time slots on a couple days; the rest they can, and do, leave to reruns). The need for content production is no different. The benefit to Netflix is that it's on demand, so they aren't -limited- to that 24 hour block. Other TV studios, to air something, have to free up their schedule; Netflix just adds it to their catalog.
According to this[0] Netflix has 65 million subscribers who watch 100 million hours of Netflix a day, which works out to around 1.5 hours of Netflix per day per subscriber.

In 2014 [1] people in the US watched an average of 2.8 hours of TV per day.

I think you make a good point but it leaves me asking is filler important and if so why? Are viewers going to watch filler if they don't find anything good on Netflix? My guess is that live events like sports and news are the two elements of TV which Netflix can't replace.

[0]: http://expandedramblings.com/index.php/netflix_statistics-fa...

[1]: http://www.bls.gov/news.release/atus.nr0.htm